If not, podcasts are a great way to digest new content and enroll in automobile university (in the words of the late, great Zig Ziglar), and below you will find the best of business podcasts to help grow your insurance agency.
If you are new to the technology, podcasting is best explained as internet radio, but in the live streaming car radio variety. They are episodic ranging in length from 10 minutes to an hour. Anyone with a simple piece of software can record a show, save it to a file, then upload it to the net.
You will be amazed at how well produced some of these shows are and they are FREE!
If you own a smart phone of any variety, you have the ability to download and listen at your leisure. You can search iTunes and subscribe to every episode via your phone or iDevice. For anyone with a Droid, there are popular services such as Stitcher that you do the same.
Even the clunky Blackberry has a Podcast app built it. It’s a little more work to subscribe. You have to do some copy and paste of RSS feeds, but you can make it work.
If you need more help setting up your device, let me know in the comments, and I’d be glad to help.
I subscribe and listen to a wide variety of podcasts, but below are my business and insurance recommendations. I would love to find more specific insurance related ones, so if you know please comment.
Here are my recommendations to you:
The Accidental Creative (iTunes / RSS): The Accidental Creative is great for the business person looking to spur their own creativity in order to generate marketing ideas. Full of excellent, short interviews.
The Advanced Selling Podcast (iTunes / RSS): Two Sales Trainers and Consultants from Indianapolis provide short pithy tips for producers and managers on how to become better sales people. Beyond the practical nature they will make you laugh.
Content Warfare Podcast (iTunes / RSS): Hosted by a fellow Insurance Agent, Ryan Hanley, Ryan rarely talks insurance, but he does gives tips on how he has applied the principles of content marketing to his business. Along with his great tips, he secures excellent interviews with people who are successfully doing content marketing as well. On an aside, his intro music is great.
The Entreleadership Podcast (iTunes / RSS): Every business person should listen to this one. This comes out of the Dave Ramsey organization and specifically from the business training he developed. Episodes begin with a snippet from one of Dave’s business talks, then the host, Chris LoCurto takes over interviewing some of the best business minds of our day. Recent interviews have been with people such as John Maxwell, Reid Hoffman (LinkedIn), Mark Sanborn, Michael Hyatt, Patrick Lencioni, Robin Robins, Lisa Earle McLeod, etc. If you enjoyed the interview, Chris LoCurto does and extended interview on his personal blog, and you can subscribe to that one as well.
Duct Tape Marketing (iTunes / RSS): John Jantsch, of Duct Tape Marketing and the Referral Engine fame, runs this podcast. This contains very practical marketing advice, discussions of social media, and referral generation.
Office Hours (iTunes / RSS): Dan Pink is a social psychologist, who has done an incredible amount research on how people are motivated, why they purchase, and how we can become better persuaders. These are inconsistent, but when he release one, you will enjoy it and find plenty of truth to apply to your work.
Mixergy (iTunes / RSS): If you like interviews with entrepreneurs, this is your show. The host, Andrew Warner, is a wonderful interviewer, pulling out the good and bad details of the entrepreneur’s journey. You will leave each episode with actionable items that will make your business better.
The Smart Passive Income Podcast (iTunes / RSS): This podcast is primarily directed at Internet Marketers (an industry that we as brick and mortar agencies can learn from). Overtime it has morphed into general business tips regarding marketing and creating successful repeatable system inside your business. Pat Flynn, the host, is a successful online business person, and he keeps these episodes lively and entertaining.
This Is Your Life (iTunes / RSS): If you have never discovered Michael Hyatt’s blog, you are missing out. He is the former CEO of book publishing giant, Thomas Nelson. While there he became an uber-blogger, and remains an expert of productivity and creator a marketing platforms. Recently he has expanded his blog to include weekly podcasts containing practical advice for any business person.
P.S. Comment below with your suggestions. Are there some you like that didn’t make the list? What about devices or apps, any suggestions?